Discover key lessons from 10 successful and 5 failed token launches. Learn what makes crypto projects thrive — from community and marketing to tokenomics and branding.
A simple play-to-earn Telegram mini app needed a steady flow of new players because the product naturally had high churn. Instead of treating the campaign as a one-time launch, LINK built an ongoing monthly acquisition system.
Every month, LINK runs Telegram Ads to bring new players into the mini app, refreshing the audience and keeping user growth consistent.
The campaign has been running for 6 months and generates around 50K new users per month on approximately $10K monthly client-funded ad spend.
Details Table:
Item
Detail
Client
Telegram mini app game
Market
Telegram mini app users
Goal
Bring in new players every month
Targeting
Telegram mini app, play-to-earn and casual gaming audiences
Duration
Ongoing for 6 months
Ad spend
~$10K/month
Result
~50K new users per month
Short Summary: An ongoing Telegram mini app campaign brings around 50K new users every month.
