In today’s competitive Web3 landscape, even the best ideas can fail without the right marketing strategy. This was the case for a promising AI-powered crypto project that approached LINK with a goal: launch their token successfully, attract real investors, and build long-term community trust. Just a few weeks later, their IDO sold out in record time — oversubscribed by 240%. Here’s how it happened.
1. Understanding the Project and Its Market
Before any campaigns began, LINK’s first step was market research and positioning. The project combined artificial intelligence with decentralized data analytics — a powerful but complex concept. To simplify the message, LINK helped craft a clear narrative and value proposition that connected with both AI enthusiasts and crypto investors.
2. Building a Strong Brand Identity
Most new crypto startups struggle with first impressions. LINK worked with the project’s team to create a professional brand presence — including a sleek logo, SEO-optimized website, and concise whitepaper. The goal was to make the project look credible, transparent, and ready for serious investors.
3. Influencer and KOL Strategy
To generate early awareness, LINK activated a targeted KOL campaign. Instead of spamming hundreds of influencers, the team handpicked 20 trusted creators from X (Twitter), YouTube, and Telegram who specialized in AI, DeFi, and emerging tokens. Each influencer received tailored talking points to maintain authenticity. Within days, the campaign reached over 1 million verified crypto users.
4. Community Growth and Engagement
An engaged community is what turns hype into holders. LINK designed and managed Telegram and Discord campaigns, including AMA sessions, quizzes, and pre-sale Q&As. Members weren’t just chatting — they were learning, sharing, and waiting eagerly for launch day.
5. Strategic Pre-IDO Hype
Instead of relying on fake volume or paid bots, LINK built organic excitement using teaser content, whitelists, and reward-based Zealy quests. This created scarcity and anticipation that drove genuine investor interest. The project gained 25,000+ active followers before launch — all verified and engaged.
6. The Result: Oversubscribed and Trusted
When the IDO opened, demand far exceeded supply. The project’s credibility, clear communication, and consistent marketing message helped it reach full subscription in under 20 minutes. Post-launch, community retention remained above 80%, proving that hype built the right way leads to sustainable success.
From zero followers to an oversubscribed IDO, this case shows what happens when strategy meets execution.
If you’re planning to launch a token, AI project, or Web3 startup, LINK can help you build a campaign that attracts genuine investors — not bots.
👉 Book a free call with LINK below — we’ll analyze your project, assess your goals, and create a roadmap to achieve real, measurable results.
